As a silver sponsor, HiPay will participate in the Cross Border e-commerce Event on September 7th in Utrecht, in the Netherlands.
On the agenda: conferences and networking activities to meet the main e-commerce Dutch actors and keep abreast of the latest innovations in the sector. In the second session of round tables, from 3:45 pm to 4:30 pm, Yahya Amri will talk about the importance of transaction data management for merchants.
Indeed, with the rise of Big Data, e-merchants have more and more indicators to help them analyze their clients’ behaviors. However, transaction data are still too often overlooked. Yet, a combined analysis of data from the order (client’s name and email address, type of purchase, cart amount, IP address…) to the authorization request (type of bank card, name of the bank…) would enable them to develop tools to increase their conversion rate, and thus their revenue, by reducing costs on their acquisition campaigns.
For more information on HiPay’s Business Intelligence tools and payment solutions, meet our expert team on September 7th!