What made France the 5th largest e-commerce market in the world in 2016 ?

As one of Europe’s and the world’s largest e-commerce markets, France continues to throw its weight around with some of the world’s largest e-commerce heavyweights. In an infographic created by the HiPay team, we breakdown some aspects that made France the 5th largest e-commerce market in the world in 2016.

The surge of m-commerce has seen smartphones in particular become a key channel for online purchases, with 6.6 million French having made a purchase with their phone. This trend continues to grow and retailers have been there to reap the benefits as 62% of the top 50 retailers in the country have a mobile application.

Another key takeaway is the impact of cross-border purchases made by the French. Just fewer than half of the French (46%) made a cross-border purchase in 2016. The top 5 countries with sites making sales in France included Germany, UK, Belgium, USA and China in that order.

The infographic also takes a closer look at exactly how the French pay for their online purchases, showing that most transactions were made using credit card (61%) followed by e-wallets (16%) and bank transfer (11%). However with innovation in the online payment world moving at breakneck speeds, the payment landscape is sure to change in 2017 and the years to come.

Don’t hesitate to contact our payment experts and ask any questions about adapting your payment strategy to French consumers and further analysis into the thriving e-commerce market in France.

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