Outlook on E-commerce in the Netherlands

The future of dutch e-commerce looks brighter than ever and HiPay's infographic is here to give you an eye opening glance into this budding market.

Despite its relatively low number of total e-commerce sales compared to giants; China (691 billion), the US (537 billion) and the UK (157 billion), the Netherlands has seen a 16% increase in the last year and is shaping up to be an attractive market.


However companies looking to make their mark shouldn’t neglect the particular payment options the Dutch demand. Credit cards may have a commanding share of most markets, however iDEAL, the leader in the Netherlands, is the payment method of choice. With more than 100,000 e-merchants offering iDEAL, it has clearly established itself as an integral payment method in the Dutch market. Making up 55% of all transactions for HiPay's merchants in the Netherlands, we cannot stress enough the importance of iDEAL.


Don't hesitate to contact our payments experts to find out more about offering iDEAL as a payment method for your web shop.

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