Paris, July 24th 2014, 5:45 PM: The online fashion store Sojeans chooses HiPay, the HiMedia Group payment entity (ISN Code FR0000075988 HIM, HIM.FR) and its HiPay
Fullservice payment platform to develop its European activities.
Sojeans, the French startup company specializing in fashion online sales has been created three years ago and offers more than 250 brands on its e-shop. The company has recorded a strong growth in its business with a turnover multiplied tenfold in the first year, 40% of which originates from foreign countries. Sojeans operates in France, Germany and the United Kingdom, and wishes to expand its business to many other European markets. "Our brand is positioned on the vast fashion e-commerce market", says Sojeans President Sébastien Mejean. “In this highly competitive market, we need HiPay as an expert in online payments in order to optimize our conversion rate and thus our sales in each country." "Entering new markets can prove to be a risky enterprise. By relying on the Hipay solution, Sojeans benefits from the best practices in terms of online payments, namely when it comes to the complex management of international transactions", concludes Bruno Gloaguen, European COO for HiPay. In addition to a sound knowledge of payment practices in each country, international development requires optimized management of local payment facilities, currencies and fraud protection, as well as the possibility to automate the reconciliation of all financial flows. HiPay Fullservice provides the prêt-à-porter website with a global and simplified vision of its transactions.