In an increasingly competitive e-commerce sector, and faced with inflation and declining purchasing power, consumers have changed their habits and are now looking for payment solutions that help them manage their budget more effectively.
This is precisely what deferred or installment payment, also known as BNPL (“Buy Now, Pay Later”), offers, and it’s growing fast.
In these difficult times for consumers, payment flexibility is high on the list of requests for Christmas shopping.
In its report on e-commerce results for the 3rd quarter of 2023, the FEVAD (Federation of e-commerce and distance selling) indicated that 28% of people surveyed planned to use installment payments to prepare for the holiday season.
That’s why HiPay provides an omnichannel BNPL offering to fully satisfy customer expectations and merchant needs, both online and in-store.
Augmented payments to extend your market reach
To encourage purchases, it’s essential to offer a variety of payment methods, and BNPL is an attractive option for merchants and customers alike.
By spreading their payments over several monthly installments, consumers gain greater control over their spending. What’s more, paying in installments is no longer time-consuming and complicated to set up. Thanks to a seamless, personalized user experience, BNPL simplifies the decision to buy and reassures customers.
For merchants, it is also a good way to stand out from the competition, with multiple benefits to:
- Boost average order value, with customers making larger purchases than they would if they were limited to immediate payment methods,
- Expand customer base, by catering to the needs of younger consumers or those with limited credit histories,
- Leverage promotional opportunities, through BNPL marketing campaigns to drive sales,
- Strengthen customer loyalty, by offering positive shopping experiences combining convenience and flexibility,
- Increase conversion rates, by attracting more customers and reducing cart abandonment rates,
- Improve cash flow, with immediate access to funds by receiving the full amount from
BNPL providers.
Besides, installment payments are easy to set up, thanks to the support of our team of experts.
From online to in-store, your customers will thus benefit from a fast, streamlined payment experience.
In the run-up to the holiday season and all year round, HiPay offers installment payment solutions for even greater convenience and performance!
From Alma to Oney, to Pledg or BNP Paribas Personal Finance, take advantage of these BNPL solutions as part of our augmented payment offering to boost your sales.
Installment payments are booming in all sectors, as they meet both merchants’ challenges and consumers’ expectations. It’s definitely a decisive factor not to be overlooked!
So, are you ready to revolutionize your payments?
Contact our experts to boost your growth in an innovative way.