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Data Lake vs Data Swamp: How to Get the Right Data

As an online retailer, you know how important data tracking is for your business. It’s one of the basic building blocks for business intelligence (BI). On its own, data is simply a set of figures, statistics, or facts. It doesn’t do a whole lot until it is gathered and analyzed so that it makes sense. This is where BI comes in: It refers to various tools, including software, reports, graphs, and charts to provide you with detailed information about your business. With this intelligence, you can make better decisions for your company.

There are several SAAS (Software as a Service) platforms that can give you data on consumer behavior, such as Google Analytics, MailChimp, and Amazon (if you are a reseller on the platform). With so many options available, it is easy to get caught up in gathering data using multiple tools.

In: Articles

Top 10 ecommerce trends for 2020

 
 
E-commerce continues to be a key part of the retail environment.
According to Statista :
  • In 2019, e-commerce sales made up 14.1% of total sales
  • Globally, the retail e-commerce market reached an incredible $3.5 trillion in 2019
  • The e-commerce share of total global retail sales is expecting to grow by 2% per year, to reach 22% in 2023

What are the main trends that will drive this expected growth ?

We have found the top 10 e-commerce trends for 2020

In: News

Boost your online sales in Europe with SEPA Direct Debit

European merchants can now process transactions with a local payment method: SEPA Direct Debit (SDD). Available on HiPay, here are some facts about this payment method.

PaysafeCard : cash payment for over one million shoppers worldwide!

Did you know that 30 million Europeans don’t have bank accounts? Paysafecard is a prepaid card that allows customers to pay online in cash without using a bank card.

Bank Transfers in Poland with Przelewy24

 

The Polish e-commerce market is a specific market where payment is a crucial factor. HiPay explains all that you need to know concerning Przelewy24, Poland’s bank transfer service.

How to Accept PayPal Payments with HiPay

In light of PayPal recently reaching the 200 million active user mark, we thought we would go over some of the defining facts and features of the world’s most popular mobile wallet.