With spending at over €130 billion in 2021 (an increase of 16% compared to 2020), things are looking good – great, even –for French e-commerce. According to the French organisation FEVAD (Federation of E-commerce and Distance Selling), 81% of French internet users now buy online, putting France in second place in the European market, after the UK.
What profiles do these consumers have? How do they behave online? Which are the latest trends to follow? Let’s find out with our digital portrait of online buyers in France!