---
title: "HiPay Intelligence: Turn data into results"
description: HiPay Intelligence is an analytics tool to explore and analyze online and instore activity.
---

[HiPay Blog · The latest news of the payment World ](https://blog.hipay.com/en)

# [HiPay Intelligence: Turn data into results](https://blog.hipay.com/en/hipay-intelligence-data)

 Written by [HiPay Team](https://blog.hipay.com/en/author/hipay-team) | Apr 4, 2023 12:45:07 PM

##### An analytics tool to explore and analyze online and instore activity.

Use the power of your payment data to find new opportunities, follow the lifecycle of a transaction, identify and fix problems, and measure the impact of your fraud rules.

Thanks to HiPay Intelligence, you can make the right decisions, faster than ever.

 

# Understand your business from every angle

Access real-time, comprehensive views of your activity across all channels: instore, online and on mobile:

- Unify your payment data, e-commerce data, Google Analytics data and the the data coming from your stores.
- Find answers to your business challenges: data visualization, KPIs, business analysis and more provide valuable, actionable insights.

 

## UNLEASH THE VALUE OF YOUR CUSTOMER BASE

Acquiring new customers is expensive and creating engagement is a real challenge.

See a complete 360-degree view of customer behavior to understand visitor conversion, predict future purchases and client churn patterns.

 

## DIG INTO YOUR PAYMENT DATA TO DISCOVER HIDDEN OPPORTUNITIES

##### Check your performance against KPIs in real time

- Understand the distribution of payment methods across countries
- Get visibility of transaction lifecycles
- Understand acquirer declines and chargebacks
- Monitor the impact of **[3D Secure](https://hipay.com/en/3d-secure-en)** on your conversion rates by device

 

Answer critical business questions and address strategic initiatives with actionable insights: offer new payment flows, implement specific and relevant rules to optimize fraud protection, identify technical issues that need immediate attention, and much more.

 

## EASY-TO-USE INTERFACE

- Stunning visualization options to explore data
- Over 50 different chart types
- Proactive notifications and alerts
- Annotate charts for presentations and sharing
- Schedule exports
- Customize and filter reports
- Multiple export formats (xls, json, etc.)
- Configurable user rights

 

 

[View full post](https://blog.hipay.com/en/hipay-intelligence-data)

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