Founded in Belgium in May 2016, ShopForGeek specializes in the sale of pop culture-related merchandise.
With an ever-expanding catalog of over 42,000 items, the company offers apparel, accessories and collectibles from popular franchises such as Star Wars, Marvel and Harry Potter.
A must for fans of video games, films, TV series and manga, ShopForGeek also offers exclusive deals and fast delivery across Europe.
In 2019, the company has expanded its storage and distribution capacities to better serve its customers.
More than just a store, ShopForGeek aims to be a meeting place for pop culture fans, offering them a unique and immersive universe.
To stand out from the competition, ShopForGeek chose HiPay in 2021 to optimize its shopping journey, for a truly augmented customer experience.
The challenge: an outdated, impersonal UX and a conversion rate in need of optimization.
To remedy this, our experts analyzed the situation to find a suitable solution.
Simply offer the right method to the right customer
Offering alternative payment methods to credit and debit cards is a way of satisfying as many customers as possible.
Targeting the French and Belgian markets, ShopForGeek has implemented Bancontact and iDEAL, in addition to CB, Mastercard, Visa and PayPal.
And it was done with ease thanks to end-to-end support from a dedicated Technical Account Manager.
At HiPay, we put all our resources at your disposal, both before and after the launch of a payment method. Technical documentation is also available, with links to integration assistance directly from our developer portal.
Anticipate your customers’ needs
Our experts also helped ShopForGeek integrate payment in 3 installments with Alma.
Today, BNPL (Buy Now Pay Later) is a must-have to meet your customers’ expectations, especially in the current economic climate.
37% of French people have reportedly paid in installments, and 74% of BNPL enthusiasts are ready to switch retailers if they are not offered this payment facility. (source: Alma x Foxintelligence white paper)
By improving the customer experience, this solution is a powerful acquisition lever.
In a sample of 95 customers who had used Alma on the ShopForGeek site, the percentage of new customers captured by Alma was around 47%.
What’s more, split payment is a good way of boosting sales by increasing the size of the average basket, which has risen from €80 to €133 in three months for ShopForGeek.
Save time and money with Click-and-Collect
Another of HiPay’s solutions for ShopForGeek has been to set up a more convenient Click-and-Collect purchase journey for all its franchised stores, all of which now benefit from a HiPay account so that they can be paid directly when customers pay on their website.
On the customer side, they avoid delivery charges. By focusing on cost reduction, convenience and speed, you thus encourage additional sales.
Therefore, it’s an essential tool in any omnichannel strategy.
As Franchise Magazine points out, for franchisees, the advantages of using Click-and-Collect are numerous. First and foremost, it’s a way for them to drive additional traffic into their stores. It’s also a way of generating additional sales, and thus increasing the average shopping basket.
Opt for a 100% customized payment page with Hosted Fields
HiPay’s Hosted Fields represent the ideal compromise between security, personalization and integration of payment forms.
With this solution, ShopForGeek was able to create a fully customized payment page, true to its brand image, by controlling the design and display of payment methods.
Fully responsive, this integration mode is perfectly suited to both mobile devices and online interfaces.
HiPay takes care of the automatic display of payment methods and forms in line with the theme you have defined, guaranteeing a harmonious, seamless user experience.
ShopForGeek customers thus benefit from a smooth and secure payment experience, without being redirected to an external page disconnected from the company’s pop design.
Besides, the payment page complies strictly with PCI-DSS security standards, thanks to HiPay.
For concrete examples, visit our interactive demo.
You will also find full technical documentation on our developer portal.
As a result:
An optimized shopping experience to better meet the needs of ShopForGeek customers, both online and in-store.
As Michael Vandenhole, ShopForGeek administrator, attests:
“Working with HiPay has been a real game-changer for us. Their payment solutions are super convenient and their constant support has helped us make the shopping experience much more pleasant for our customers. Since we started using HiPay, we’ve seen a significant improvement in our conversion rate. It’s an essential partner for any company that wants to optimize its payments and satisfy its customers.”
Whatever your business model, we have the right payment solution for you.
Contact our experts to find out more.