MAXIMISE THE EFFICIENCY OF YOUR RECURRING ONLINE SUBSCRIPTION PAYMENTS

If you are in the process of setting up your online business, whether you provide a SaaS solution, video games, or a BtoC or BtoB subscription model, you know how crucial it is to have a reliable and efficient payment provider. Many digital players start their adventure with providers known for their rapid onboarding process, but sometimes find themselves in a hurry to find a new provider after being banned after a few months.

3 lessons learned from DataBright's analysis of over 100 Stripe account closures

Lesson 1: Stripe is turning its back on merchants operating at the frontier of digital goods, education/coaching and adjacent high-risk activities.

When Stripe started out, it targeted businesses that didn't yet exist.

Those days are now gone. The majority of businesses analysed are young entrepreneurs heavily influenced by the YouTube entrepreneur generation. Companies selling digital products such as workout programs, diet programs, cryptocurrency or stock advice, video editing, betting or OnlyFans consultants, etc. are being scrutinised more closely than before.

Initially they are allowed to trade, but as soon as they come under scrutiny involving a human being, the account is quickly closed as it is too risky, although some of these businesses generate $100,000 a month.

Lesson 2: E-merchants must be able to present evidence to prove that they are running a legitimate business.

Despite what many online influencers say, that all it takes for merchants to start generating real revenue is an LLC, a bank account and a Stripe account, they also need to develop verifiable processes.

Selling on Instagram, or TikTok, without capturing leads in a CRM, organising a sales call, sending an invoice, etc. will eventually put you out of business.

Stripe is asking for more and more ways to verify that you are building a "real" business, and not just "hustling" online.

After having serious problems with another PSP which froze our accounts after just six months, HiPay not only helped us get back on the right foot, they also played a key role in increasing our turnover. In three years, our turnover has quadrupled, thanks to their expertise and active support. - Laurent M.

Lesson 3: Excessive breaches of risk exposure will no longer be tolerated.

Stripe has never been a fan of chargebacks, but it was an important part of their business model. Because Stripe uses other acquirers, risk issues are passed on, which can eventually lead to massive fines.

Stripe has therefore put a lot of effort into redeveloping their business model around this issue. Why only charge when it happens, if you can charge even when it doesn't? Radar now charges merchants 0.4% per transaction, while using machine learning to assess risk and mitigating it through the use of 3DS to shift liability to the issuer.

But with the business models discussed above, much fraud is not necessarily malicious, but rather due to inexperience or friendly fraud. However, Stripe no longer cares. It wants to keep growing and get rid of merchants who are causing too many problems or who aren't prepared to pay the extra fees to stay in the game.


That's where HiPay, the European leader in online payments, comes in.

1. Fraud and chargeback risk management

Fraud risk and chargebacks are major concerns for any company offering online subscriptions. These challenges can seriously compromise your company's profitability. That's where HiPay comes in with advanced tools and strategies to minimize these risks.

Our team of experts is trained to proactively identify and manage fraud risks. We use cutting-edge technology, including artificial intelligence, to detect potential fraudulent activity and take immediate action. We understand that every business has unique security needs, which is why we can tailor 100% of the fraud rules to your business to give you the best possible protection.

2. Solutions for companies with low credit scores

We understand that every business has a different credit history, and a low credit score shouldn't stop you from growing your business. HiPay works with entrepreneurs from all walks of life, including those with less favourable credit histories.

3. Expert in recurring payments and subscriptions

HiPay has proven expertise in managing recurring subscription payments. We understand the intricacies of this complex model, including billing cycles, payment updates and customer retention.

Our approach goes beyond simple payment processing. Your designated Account Manager works in partnership with you to structure your business to maximize customer lifetime value. This means that not only do we help you collect payments, we also help you retain your customers to keep them engaged and satisfied.

In short, when you choose HiPay as your payment provider for online subscriptions, you benefit from a deep understanding of your specific needs. We're here to help you minimize risks, overcome financial hurdles and efficiently manage recurring payments. With HiPay by your side, you can approach the online subscription market with confidence, knowing that you have a trusted partner to support you every step of the way.

Deploy the service to scale quickly

Once you've told us what you need, we deploy our service to help you grow your business. You'll have a dedicated account manager to help you increase your revenues over the long term. Working with you, we define specific objectives and use our fraud and data management tool to help you achieve them.

• 24/7 Personalized Support: Our teams are always on hand to assist you.
• Robust and stable platform: You can rely on the stability of our payment platform.
• Easy integration: We seamlessly integrate your payment page into your shopping experience for better conversion.
• Single contract: HiPay manages everything from the technical gateway to the VAD(S).
• Payment risk management: You can develop your business in complete security.

Choose HiPay: your solution for success in the world of online subscriptions

When you choose HiPay as your subscription payment provider, you benefit from unrivalled expertise in the recurring/high-risk sector, an in-depth understanding of your business model, and a trusted partner to grow your business. With HiPay, you can future-proof your business, minimize risk, and deliver an exceptional payment experience to your customers. Contact us today to start boosting conversion and growing your business.