--- title: "2022: Unified commerce at the center of new customer experiences" description: Our HiPay experts explain how unified commerce transforms customer experiences image: https://blog.hipay.com/hubfs/image%202022%20comm%20unifie.png --- [![HIPAY_Logotype_Blanc_RVB_EXE-1](https://blog.hipay.com/hs-fs/hubfs/HIPAY_Logotype_Blanc_RVB_EXE-1.png?width=114&height=30&name=HIPAY_Logotype_Blanc_RVB_EXE-1.png "HIPAY_Logotype_Blanc_RVB_EXE-1")](https://blog.hipay.com/en) [![HiPay sans espace](https://blog.hipay.com/hs-fs/hubfs/HiPay%20sans%20espace.png?width=117&height=30&name=HiPay%20sans%20espace.png "HiPay sans espace")](https://blog.hipay.com/en) [![Sign Up](https://no-cache.hubspot.com/cta/default/2770960/3244a11a-2080-4c31-97ca-0c66f5f165a0.png)](https://cta-redirect.hubspot.com/cta/redirect/2770960/3244a11a-2080-4c31-97ca-0c66f5f165a0) ![Header newsletter test](https://blog.hipay.com/hubfs/Header%20newsletter%20test.png "Header newsletter test") [![](https://blog.hipay.com/hubfs/social-icons/linkedin-ico.svg) ](https://www.linkedin.com/company/3112446/) [![](https://blog.hipay.com/hubfs/social-icons/hipayrond.png) ](https://hipay.com/fr/) [![](https://blog.hipay.com/hubfs/social-icons/twitter-ico.svg) ](https://twitter.com/hipay?lang=fr) - [**](https://twitter.com/intent/tweet?source=https://blog.hipay.com/en/2022-le-commerce-unifié-au-cœur-des-nouvelles-expériences-client-0&text=2022:%20Unified%20commerce%20at%20the%20center%20of%20new%20customer%20experiences%20-%20https://blog.hipay.com/en/2022-le-commerce-unifié-au-cœur-des-nouvelles-expériences-client-0) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.hipay.com/en/2022-le-commerce-unifié-au-cœur-des-nouvelles-expériences-client-0&title=2022:%20Unified%20commerce%20at%20the%20center%20of%20new%20customer%20experiences&summary=Our%20HiPay%20experts%20explain%20how%20unified%20commerce%20transforms%20customer%20experiences) 22 July 2022 ## 2022: Unified commerce at the center of new customer experiences In: [Articles](https://blog.hipay.com/en/tag/articles) The pandemic was a catalyst for new trends. It confirmed the need for businesses to put sales systems in place with the capacity to handle both growing consumer needs and economic disruption. Stock shortages, the closure of physical points of sale, changes in buying behaviors – the move towards unified commerce is increasingly becoming more than just a business priority – it’s a necessity! Going beyond the limitations of multichannel and cross-channel selling, a unified business aims to create an entire ecosystem that consolidates sales process information in its entirety (e.g.product catalogs, stock, customer profiles, sales, returns) to offer a streamlined and personalized customer journey like never before.   # A new generation of tools for unified commerce In response to how consumer buying behaviour has evolved, most businesses are doing more than just offering physical points of sale and rushing to build an online presence. Complementing widespread practices like Click & Collect, the tech boom is supported by a host of tools, all designed to streamline the customer journey between real and virtual points of sale and improve the flow of customer information. A unified commerce strategy also increases sales (plus additional sales) and customer satisfaction. Thanks to the increasing presence of tablets and terminals in shops, many issues can be resolved – handling in-store stock shortages through online orders (order in store), refunding online purchases in-store, etc. The ability to order a product that is out of stock in-store to be delivered to a chosen address, order in store not only solves the problem of stock shortages but also extends the range of products available to customers. All the while reducing the space needed for a physical point of sale and lowering related rental costs. Making tablets available to customers reduces purchasing waiting times (and the frustration this entails!) for better conversation rates at peak times, delivering an optimized customer experience. Cross-channel refunds are another way to remove barriers to buying in the context of a unified commerce strategy. By allowing in-store refunds of products purchased online (and the reverse), customers are offered alternative products and/or make potential further sales.   ## STREAMING AND TAILORING PAYMENT PROCESSES Adopting unified commerce methods facilitates the payment types available to customers. The current level of inflation and economic turmoil mean there can be numerous barriers to making a purchase. These methods help with cash flow management – for customers as well as for businesses. With prices too high for 44% of consumers and 34% experiencing a lack of available cash, the French are already using Buy now, Pay later to defer payment for their purchases to a later date – usually in the following 15–30 days – without any extra charges. Split payments or ‘free credit’ is another method of helping payment through paying in installments. Terms are often fixed at 90 days, allowing sellers to offer payment with no charges as it is exempt from consumer credit rules. With 53% of French people already using this payment method, almost three-quarters of sellers recognize the impact this can have on their sales! **More than a simple collection of digital initiatives existing side-by-side, a unified business must see itself as a complete ecosystem where the customer experience unfolds smoothly. New customers, better satisfaction levels, an increase in Customer Lifetime Value – there are numerous and significant benefits for businesses that know how to operate in a unified way. It is no surprise that 72% of merchants are making unified business THE number one priority****!** **>> [Download our white paper :](https://www.ecommerce-nation.fr/commerce-unifie-tendance/#telechargement) [“Unified business: 5 key scenarios for 2022”](https://www.ecommerce-nation.fr/commerce-unifie-tendance/#telechargement)** **Tags:** [Articles](https://blog.hipay.com/en/tag/articles) Share: - [**](https://twitter.com/intent/tweet?source=https://blog.hipay.com/en/2022-le-commerce-unifié-au-cœur-des-nouvelles-expériences-client-0&text=2022:%20Unified%20commerce%20at%20the%20center%20of%20new%20customer%20experiences%20-%20https://blog.hipay.com/en/2022-le-commerce-unifié-au-cœur-des-nouvelles-expériences-client-0) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.hipay.com/en/2022-le-commerce-unifié-au-cœur-des-nouvelles-expériences-client-0&title=2022:%20Unified%20commerce%20at%20the%20center%20of%20new%20customer%20experiences&summary=Our%20HiPay%20experts%20explain%20how%20unified%20commerce%20transforms%20customer%20experiences) Previous Article [** Gamification of payment: 4 tips from the world of online sport betting ](https://blog.hipay.com/en/gamification-of-the-payment-experience-4-tips-from-the-world-of-online-sports-betting) [![](https://cdn2.hubspot.net/hubfs/5152923/Creative_Theme/image/chevron.png) ](https://blog.hipay.com/en) Next Article [3 payment solutions that will boost your sales **](https://blog.hipay.com/en/3-payment-solutions-that-will-boost-your-sales) [Content Title](https://blog.hipay.com/en/2022-le-commerce-unifi%C3%A9-au-c%C5%93ur-des-nouvelles-exp%C3%A9riences-client-0#) Description **Want more information ?** [![Contact Us](https://no-cache.hubspot.com/cta/default/2770960/0fac98d1-eb98-4e68-b013-67648dfa59ed.png)](https://cta-redirect.hubspot.com/cta/redirect/2770960/0fac98d1-eb98-4e68-b013-67648dfa59ed) ### Categories - [Articles (19)](https://blog.hipay.com/en/tag/articles) - [Augmented payments (13)](https://blog.hipay.com/en/tag/augmented-payments) - [News (11)](https://blog.hipay.com/en/tag/news) - [Support and guidance (11)](https://blog.hipay.com/en/tag/support-and-guidance) - [InGoodHands (8)](https://blog.hipay.com/en/tag/ingoodhands) - [Means of Payments (8)](https://blog.hipay.com/en/tag/means-of-payments) - [Fraud (6)](https://blog.hipay.com/en/tag/fraud) - [Innovation (5)](https://blog.hipay.com/en/tag/innovation) - [Omnichannel (5)](https://blog.hipay.com/en/tag/omnichannel) - [PSD2 (4)](https://blog.hipay.com/en/tag/psd2) - [iGaming (4)](https://blog.hipay.com/en/tag/igaming) - [Aim High with HiPay (3)](https://blog.hipay.com/en/tag/aim-high-with-hipay) - [Products (3)](https://blog.hipay.com/en/tag/products) - [White Papers (2)](https://blog.hipay.com/en/tag/white-papers) - [DSP2 (1)](https://blog.hipay.com/en/tag/dsp2-en) - [Distance selling (1)](https://blog.hipay.com/en/tag/distance-selling) - [E-Terminal (1)](https://blog.hipay.com/en/tag/e-terminal) - [Fraude (1)](https://blog.hipay.com/en/tag/fraude) - [Frictionless  (1)](https://blog.hipay.com/en/tag/frictionless) - [Key performance indicators (1)](https://blog.hipay.com/en/tag/key-performance-indicators) - [Livres Blancs (1)](https://blog.hipay.com/en/tag/livres-blancs) - [Marketplace (1)](https://blog.hipay.com/en/tag/marketplace) - [Moyens de paiement (1)](https://blog.hipay.com/en/tag/moyens-de-paiement) - [Online payment (1)](https://blog.hipay.com/en/tag/online-payment) - [Pay-by-Link (1)](https://blog.hipay.com/en/tag/pay-by-link) - [Payment methods (1)](https://blog.hipay.com/en/tag/payment-methods) - [Performance (1)](https://blog.hipay.com/en/tag/performance) - [User experience (1)](https://blog.hipay.com/en/tag/user-experience) [See all](https://blog.hipay.com/en/2022-le-commerce-unifi%C3%A9-au-c%C5%93ur-des-nouvelles-exp%C3%A9riences-client-0#) ### Articles Populaires [ The payment experience is at the heart of the gaming industry ](https://blog.hipay.com/en/the-payment-experience-is-at-the-heart-of-the-gaming-industry) [ HiPay continues to innovate with its new Back-Office! ](https://blog.hipay.com/en/hipay-continues-to-innovate-with-its-new-back-office) [ Klarna x HiPay: an augmented payment offering for even greater flexibility ](https://blog.hipay.com/en/klarna-x-hipay-an-augmented-payment-offering-for-even-greater-flexibility) [ Hyvä x HiPay: simplicity and performance to boost your Adobe Commerce / Magento 2 site ](https://blog.hipay.com/en/hyva-x-hipay-simplicity-and-performance-to-boost-your-adobe-commerce-/-magento-2-site) [ How to Accept PayPal Payments with HiPay ](https://blog.hipay.com/en/how-to-accept-paypal-payments-with-hipay) ### Articles Récents [ 2024 in review: spotlight on performance with HiPay ](https://blog.hipay.com/en/2024-in-review-spotlight-on-performance-with-hipay) [ HiPay: the end-to-end solution for optimized marketplace performance ](https://blog.hipay.com/en/hipay-the-end-to-end-solution-for-optimized-marketplace-performance) [ Klarna x HiPay: an augmented payment offering for even greater flexibility ](https://blog.hipay.com/en/klarna-x-hipay-an-augmented-payment-offering-for-even-greater-flexibility) [ HiPay E-Terminal: to easily secure your distance selling transactions with Pay-by-Link ](https://blog.hipay.com/en/hipay-e-terminal-to-easily-secure-your-distance-selling-transactions-with-pay-by-link) [ Hyvä x HiPay: simplicity and performance to boost your Adobe Commerce / Magento 2 site ](https://blog.hipay.com/en/hyva-x-hipay-simplicity-and-performance-to-boost-your-adobe-commerce-/-magento-2-site) ## Link Articles - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.hipay.com/en/instant-payments-interview-emoke-peter&title=The%20Future%20of%20Payment%20is%20Instant:%20Interview%20with%20Emőke%20Péter&summary=Interview%20with%20Emőke%20Péter.%20Description%20of%20the%20PSMEG,%20the%20Role%20of%20European%20PSPs%20and%20Instant%20Payments) ## [The Future of Payment is Instant: Interview with Emőke Péter](https://blog.hipay.com/en/instant-payments-interview-emoke-peter) # We live in a fast-paced society which comes with its share of opportunities and challenges.  We have had the privilege to interview Emőke Péter, representative of the European Digital Payment Industry Alliance in the Payment Systems Market Expert Group  (PSMEG) and dep. Head of Global Public and Regulatory Affairs at Worldline.  In: [Innovation](https://blog.hipay.com/en/tag/innovation) [**](https://blog.hipay.com/en/instant-payments-interview-emoke-peter) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.hipay.com/en/screens-qr-codes-cookies-the-technologies-at-play-in-the-shopping-experience&title=Screens,%20QR%20Codes,%20Cookies%20–%20Tech%20in%20Shopping%20Experience&summary=QR%20codes,%20cookies,%20and%20different%20screen%20types%20–discover%20the%20technologies%20used%20in%20the%20shopping%20experience%20and%20how%20to%20include%20them%20in%20the%20customer%20pathway.) ## [Screens, QR Codes, Cookies – Tech in Shopping Experience](https://blog.hipay.com/en/screens-qr-codes-cookies-the-technologies-at-play-in-the-shopping-experience) We see new ideas for the customer experience play out every year – this is particularly true of the buying experience. From true innovation to straightforward optimization, understanding how to harness new technology has become vital for businesses wanting to position themselves at the forefront of the unified commerce concept! In: [Articles](https://blog.hipay.com/en/tag/articles) [**](https://blog.hipay.com/en/screens-qr-codes-cookies-the-technologies-at-play-in-the-shopping-experience) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.hipay.com/en/a-digital-portrait-of-online-buyers-in-france&title=A%20digital%20portrait%20of%20online%20buyers%20in%20France&summary=What%20profiles%20do%20online%20buyers%20have?%20Which%20are%20the%20latest%20trends%20to%20follow?%20Let’s%20find%20out%20with%20our%20digital%20portrait%20of%20online%20buyers%20in%20France!) ## [A digital portrait of online buyers in France](https://blog.hipay.com/en/a-digital-portrait-of-online-buyers-in-france) With spending at over [€130 billion in 2021](https://www.fevad.com/bilan-du-e-commerce-au-3eme-trimestre-2021-les-ventes-sur-internet-enregistrent-une-hausse-de-15-au-dernier-trimestre-alors-que-le-e-commerce-sapprete-a-franchir-le-cap-des-130-milliards-a/#:~:text=515%20millions%20de%20transactions%20ont,ensemble%20de%20l'ann%C3%A9e%202021.) (an increase of 16% compared to 2020), things are looking good – great, even –for French e-commerce. According to the French organisation FEVAD (Federation of E-commerce and Distance Selling), 81% of French internet users now buy online, putting France in second place in the European market, after the UK. What profiles do these consumers have? How do they behave online? Which are the latest trends to follow? Let’s find out with our digital portrait of online buyers in France! In: [Articles](https://blog.hipay.com/en/tag/articles) [**](https://blog.hipay.com/en/a-digital-portrait-of-online-buyers-in-france) ![HIPAY_Logotype_Blanc_RVB_EXE-1](https://blog.hipay.com/hs-fs/hubfs/HIPAY_Logotype_Blanc_RVB_EXE-1.png?width=152&height=40&name=HIPAY_Logotype_Blanc_RVB_EXE-1.png "HIPAY_Logotype_Blanc_RVB_EXE-1") HiPay is a multi-channel payment service provider. HiPay believes that payment is more than just processing transactions. Thanks to a modern and agile platform, Fintech enables merchants to enhance their payment data regardless of the sales channel. HiPay thus helps them to improve their conversion rate, increase their turnover and create new shopping paths. -   - [Twitter](https://twitter.com/hipay) - [Linkedin](https://www.linkedin.com/company/hipay) ## About HiPay ## Solutions ## Ressources Copyright © 2026 HiPay - All Rights Reserved. ![](https://secure.leadforensics.com/92949.png) ![](https://dc.ads.linkedin.com/collect/?pid=45710&fmt=gif)