It’s time to reflect on a year rich in accomplishments.
With our “Aim High with HiPay” campaign, we highlighted our expertise, our innovative solutions, and the dedication of our teams to serving our merchants at every stage of their growth.
Thanks to our scalable offering, responsive technology, and personalized support, we’ve guided you towards ever-greater performance for an augmented payment experience.
Let’s take a look at what really makes the difference for our HiPay merchants.
Data Science for greater efficiency and safety
At HiPay, our Data Science team, made up of experts like Loïc Vial, makes the most of all internal and external data to provide added value.
How? By building systems based on machine learning, commonly referred to as artificial intelligence, for significant time savings.
As Loïc explains, we have set up systems for prediction, alerting, and detection of anomalies and fraud, enabling us to anticipate and be alerted as quickly as possible when we spot an anomaly in the flows or something abnormal, to keep the payment platform as operational as possible.
Proactive and agile to keep abreast of the state of the art in cutting-edge technologies, our team ensures maximum performance and enhanced security at all times.
Dedicated Account Managers, always on the lookout for optimization
At the heart of our DNA, our commitment is reflected in our personalized support and guidance!
The expertise of Charlotte Pytel and our entire team of dedicated Account Managers enables us to provide our merchants with regular analyses and business reviews, the main aim of which is to bring optimizations.
Optimization means:
- improved success rate,
- tips for penetrating a new market or segment,
- innovative scenarios for payment retry on failed transactions, for example.
Thanks to the tools developed by our Data Science team, our Account Managers are able to propose high-performance solutions, including the adoption of “frictionless” with HiPay Sentinel for strong customer authentication exemptions, in order to obtain up to +7 points on the net success rate with our anti-fraud tool and the acquirer TRA.
An international approach, in line with each market in which we operate
To maximize your success on a local and international scale, we rely on cutting-edge expertise and seamless communication.
By working closely with all our merchants, we can anticipate technical challenges or solve last-minute problems, especially during critical events such as Black Friday, thanks to world-class support and guidance.
As explained by Manuel Rizzo, TAM with our Business Internal Technical Services team, renowned for its ability to adapt to local specificities, it’s vital for merchants to maintain an active dialogue with all stakeholders, and to clearly express their needs.
Attentive to your needs, we build lasting trust and a solid foundation for expanding your market.
Business Intelligence to harness the power of your data
Our Business Intelligence team, which includes Product Manager Kun Du, works closely with our other divisions to develop data tools to optimize the performance of our internal teams and our merchants.
In addition to creating performance indicators, dashboards or alerts and automating reports, we have developed HiPay Intelligence, a data tool to better understand your end customers by analyzing various aspects, for example:
- transaction lifecycle,
- fraud management,
- conversion rates, etc.
To continually improve your business and increase your revenue by quickly adjusting your strategy to emerging trends, it’s important to use the performance indicators set up by HiPay to make informed decisions.
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Security at the heart of your performance
At HiPay, we work with you to build an anti-fraud profile tailored to your needs, with multiple criteria, rules, and actions of your choice.
On a day-to-day basis, our Fraud and Risk team proactively monitors our merchants’ flows to track down fraudulent networks, as well as a number of KPIs such as fraud rates, chargeback rates, etc.
These various actions enable us to propose optimizations for HiPay Sentinel to improve the success rate while protecting our merchants against fraud.
With this in mind, as Émilie Stefanutti, Fraud and Risk Analyst at HiPay, points out, the more information merchants send us, the better we can anticipate and understand their needs, thus providing them with personalized support and guidance according to the risks identified.
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Solutions tailored to your reality
In tune with the market, our team of Product Managers develops intuitive products to enhance your performance, notably through A/B testing of payment forms for an optimized customer experience.
As mentioned by Alexandra Sclapari, Product Director at HiPay, we make sure we offer you the most appropriate solution.
Our aim is truly to meet your needs as a merchant and the ever-changing expectations of your customers.
Among Alexandra’s tips for improving success rates, note that it’s essential to offer geographically-appropriate payment methods, to keep adding new ones like Apple Pay and Google Pay wallets, and to facilitate frictionless purchasing journeys with HiPay Sentinel, which enables strong customer authentication exemption requests for low-risk transactions.
Also keep a close eye on your activity, with indicators such as the net success rate, transaction refusal reasons, chargeback and fraud rates, all at your fingertips in HiPay Console, our powerful centralized management interface, specially designed to give you enhanced visibility of your payment performance.
A unique offer to revolutionize all your payments
As part of our unified commerce approach, we offer you a range of solutions and products to provide your customers with an optimal payment experience, both online and in store.
Whether we’re talking about the latest technologies such as SoftPOS (to make payments from an Android smartphone or tablet) or “Tap to Pay” (from an Apple device), or new payment scenarios such as “Order in Store” (to trigger an in-store order and have it delivered to your door) or “Queue boosting” (to limit waiting times at checkout), our mission is to ensure a seamless, high-performance purchasing journey to boost your sales.
As pointed out by Cyril David, Product Manager at HiPay, we’re doing everything we can to ensure that these new features work smoothly, notably by rapidly developing or adapting connectors to combine performance and simplicity.
His final word of advice: ensuring transparent communication, effective coordination between all stakeholders, and close collaboration via regular exchanges with our merchants to fully understand their challenges and define the solutions of the future together.
In 2024, HiPay has thus strengthened its role as a strategic partner with new-generation payments designed for augmented performance.
Thanks to our scalable offering, notably based on continuous optimization, we help our merchants take their business to the next level, both online and in store.
Always ready to take on new challenges, we do our utmost to anticipate your needs and offer you tailor-made solutions to achieve optimum results.
That’s why we’re approaching 2025 with the same ambition: to drive the success of our merchants for renewed confidence and performance!
Ready to aim higher and higher with HiPay?
Contact our experts: we’re here to provide you with expert support and guidance every step of the way!
