--- title: A digital portrait of online buyers in France description: What profiles do online buyers have? Which are the latest trends to follow? Let’s find out with our digital portrait of online buyers in France! image: https://blog.hipay.com/hubfs/shutterstock_1541828615-1.jpg --- [![HIPAY_Logotype_Blanc_RVB_EXE-1](https://blog.hipay.com/hs-fs/hubfs/HIPAY_Logotype_Blanc_RVB_EXE-1.png?width=114&height=30&name=HIPAY_Logotype_Blanc_RVB_EXE-1.png "HIPAY_Logotype_Blanc_RVB_EXE-1")](https://blog.hipay.com/en) [![HiPay sans espace](https://blog.hipay.com/hs-fs/hubfs/HiPay%20sans%20espace.png?width=117&height=30&name=HiPay%20sans%20espace.png "HiPay sans espace")](https://blog.hipay.com/en) [![Sign Up](https://no-cache.hubspot.com/cta/default/2770960/3244a11a-2080-4c31-97ca-0c66f5f165a0.png)](https://cta-redirect.hubspot.com/cta/redirect/2770960/3244a11a-2080-4c31-97ca-0c66f5f165a0) ![Header newsletter test](https://blog.hipay.com/hubfs/Header%20newsletter%20test.png "Header newsletter test") [![](https://blog.hipay.com/hubfs/social-icons/linkedin-ico.svg) ](https://www.linkedin.com/company/3112446/) [![](https://blog.hipay.com/hubfs/social-icons/hipayrond.png) ](https://hipay.com/fr/) [![](https://blog.hipay.com/hubfs/social-icons/twitter-ico.svg) ](https://twitter.com/hipay?lang=fr) - [**](https://twitter.com/intent/tweet?source=https://blog.hipay.com/en/a-digital-portrait-of-online-buyers-in-france&text=A%20digital%20portrait%20of%20online%20buyers%20in%20France%20-%20https://blog.hipay.com/en/a-digital-portrait-of-online-buyers-in-france) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.hipay.com/en/a-digital-portrait-of-online-buyers-in-france&title=A%20digital%20portrait%20of%20online%20buyers%20in%20France&summary=What%20profiles%20do%20online%20buyers%20have?%20Which%20are%20the%20latest%20trends%20to%20follow?%20Let’s%20find%20out%20with%20our%20digital%20portrait%20of%20online%20buyers%20in%20France!) 11 August 2022 ## A digital portrait of online buyers in France In: [Articles](https://blog.hipay.com/en/tag/articles) With spending at over [€130 billion in 2021](https://www.fevad.com/bilan-du-e-commerce-au-3eme-trimestre-2021-les-ventes-sur-internet-enregistrent-une-hausse-de-15-au-dernier-trimestre-alors-que-le-e-commerce-sapprete-a-franchir-le-cap-des-130-milliards-a/#:~:text=515%20millions%20de%20transactions%20ont,ensemble%20de%20l'ann%C3%A9e%202021.) (an increase of 16% compared to 2020), things are looking good – great, even –for French e-commerce. According to the French organisation FEVAD (Federation of E-commerce and Distance Selling), 81% of French internet users now buy online, putting France in second place in the European market, after the UK. What profiles do these consumers have? How do they behave online? Which are the latest trends to follow? Let’s find out with our digital portrait of online buyers in France! ## ONLINE BUYER PROFILES Whereas more and more French people are buying online each year, the profile of an online buyer hasn’t changed much: they are still young, city-dwelling, ultra-connected graduates. The 25-34 yrs age bracket is the most representative, despite a substantial increase in the over-sixties (a general sign of the growth of e-commerce). People from the Paris region buy more online than those who live in the country, and professionals buy online more readily than non-graduates. Beyond these socio-professional characteristics, online buyers have become more demanding as consumers. They have little patience with stock shortages or delays in delivery these days. They are used to researching any intended purchases online and in-store in terms of their reviews and prices. ## CONSUMER BUYING BEHAVIOUR Although most French internet users buy from their computers, purchases made directly from mobile phones continue to gain ground, with 17.1 million people in France already doing so (i.e. 41.4% of online buyers). Unsurprisingly, young people are the most inclined to buy from their smartphones while the over-sixties still largely prefer to use their computers. In terms of payment methods, almost **80% of purchases are still paid by bank card in France** despite the appearance of some alternative payment methods like digital wallets (like PayPal) and gift vouchers. Finally, **deliveries made to home addresses remain the most common,** with over 86% of internet users having chosen this kind of delivery. Deliveries to pick up points (64.3%) and Click & Collect (41.1%) are the two other most popular alternatives. ## ANY ADVICE FOR ATTRACTING BUYERS? ### #1 Be consistent across the business Lines between physical and virtual channels don’t exist for online buyers whose buying journey is an entirely multichannel experience. For example, two-thirds of internet users carry out research online before buying in store, while only a third of online buyers will go to a store before purchasing online. From the selling side, it is more important than ever to [adopt an online multichannel strategy aligned to customer needs](https://blog.hipay.com/en/2022-le-commerce-unifi%C3%A9-au-c%C5%93ur-des-nouvelles-exp%C3%A9riences-client-0).   ### #2 Nurture your platform’s user experience (UX) Online buyers are tough cookies when it comes to the speed of pages loading and the smoothness of their buying journey. But these things go without saying, other levers need to be pulled to offer a high-quality, memorable experience to your customers. Personalising the buying journey (displaying the cart in brand colours, dynamic payment forms, customised acknowledgement page, etc) is a great way [to create an environment that builds trust and boosts conversion rates](https://blog.hipay.com/en/3-payment-solutions-that-will-boost-your-sales).   ### #3 Offer a range of payment methods Split, deferred and shared payments – there are many different payment methods that allow consumers to enjoy greater flexibility when managing their expenses! For merchants, these payment methods (which are simple and inexpensive to implement) translate into an often significant increase in purchase value and conversion rates. As regards split payments, 74% of sellers say they have a “significant” impact on their turnover (with 30% calling the impact “very significant”)! Young, urban, and educated, today's online shoppers are increasingly demanding and no longer tolerate lines between in-store and online sales. To stand out in an increasingly competitive environment, your business needs to [**offer a seamless shopping experience**](https://hipay.com/en/hipay-omnicanal)**.** **Tags:** [Articles](https://blog.hipay.com/en/tag/articles) Share: - [**](https://twitter.com/intent/tweet?source=https://blog.hipay.com/en/a-digital-portrait-of-online-buyers-in-france&text=A%20digital%20portrait%20of%20online%20buyers%20in%20France%20-%20https://blog.hipay.com/en/a-digital-portrait-of-online-buyers-in-france) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.hipay.com/en/a-digital-portrait-of-online-buyers-in-france&title=A%20digital%20portrait%20of%20online%20buyers%20in%20France&summary=What%20profiles%20do%20online%20buyers%20have?%20Which%20are%20the%20latest%20trends%20to%20follow?%20Let’s%20find%20out%20with%20our%20digital%20portrait%20of%20online%20buyers%20in%20France!) Previous Article [** 3 payment solutions that will boost your sales ](https://blog.hipay.com/en/3-payment-solutions-that-will-boost-your-sales) [![](https://cdn2.hubspot.net/hubfs/5152923/Creative_Theme/image/chevron.png) ](https://blog.hipay.com/en) Next Article [Screens, QR Codes, Cookies – Tech in Shopping Experience **](https://blog.hipay.com/en/screens-qr-codes-cookies-the-technologies-at-play-in-the-shopping-experience) [Content Title](https://blog.hipay.com/en/a-digital-portrait-of-online-buyers-in-france#) Description **Want more information ?** [![Contact Us](https://no-cache.hubspot.com/cta/default/2770960/0fac98d1-eb98-4e68-b013-67648dfa59ed.png)](https://cta-redirect.hubspot.com/cta/redirect/2770960/0fac98d1-eb98-4e68-b013-67648dfa59ed) ### Categories - [Articles (19)](https://blog.hipay.com/en/tag/articles) - [Augmented payments (13)](https://blog.hipay.com/en/tag/augmented-payments) - [News (11)](https://blog.hipay.com/en/tag/news) - [Support and guidance (11)](https://blog.hipay.com/en/tag/support-and-guidance) - [InGoodHands (8)](https://blog.hipay.com/en/tag/ingoodhands) - [Means of Payments (8)](https://blog.hipay.com/en/tag/means-of-payments) - [Fraud (6)](https://blog.hipay.com/en/tag/fraud) - [Innovation (5)](https://blog.hipay.com/en/tag/innovation) - [Omnichannel (5)](https://blog.hipay.com/en/tag/omnichannel) - [PSD2 (4)](https://blog.hipay.com/en/tag/psd2) - [iGaming (4)](https://blog.hipay.com/en/tag/igaming) - [Aim High with HiPay (3)](https://blog.hipay.com/en/tag/aim-high-with-hipay) - [Products (3)](https://blog.hipay.com/en/tag/products) - [White Papers (2)](https://blog.hipay.com/en/tag/white-papers) - [DSP2 (1)](https://blog.hipay.com/en/tag/dsp2-en) - [Distance selling (1)](https://blog.hipay.com/en/tag/distance-selling) - [E-Terminal (1)](https://blog.hipay.com/en/tag/e-terminal) - [Fraude (1)](https://blog.hipay.com/en/tag/fraude) - [Frictionless  (1)](https://blog.hipay.com/en/tag/frictionless) - [Key performance indicators (1)](https://blog.hipay.com/en/tag/key-performance-indicators) - [Livres Blancs (1)](https://blog.hipay.com/en/tag/livres-blancs) - [Marketplace (1)](https://blog.hipay.com/en/tag/marketplace) - [Moyens de paiement (1)](https://blog.hipay.com/en/tag/moyens-de-paiement) - [Online payment (1)](https://blog.hipay.com/en/tag/online-payment) - [Pay-by-Link (1)](https://blog.hipay.com/en/tag/pay-by-link) - [Payment methods (1)](https://blog.hipay.com/en/tag/payment-methods) - [Performance (1)](https://blog.hipay.com/en/tag/performance) - [User experience (1)](https://blog.hipay.com/en/tag/user-experience) [See all](https://blog.hipay.com/en/a-digital-portrait-of-online-buyers-in-france#) ### Articles Populaires [ The payment experience is at the heart of the gaming industry ](https://blog.hipay.com/en/the-payment-experience-is-at-the-heart-of-the-gaming-industry) [ HiPay continues to innovate with its new Back-Office! ](https://blog.hipay.com/en/hipay-continues-to-innovate-with-its-new-back-office) [ Klarna x HiPay: an augmented payment offering for even greater flexibility ](https://blog.hipay.com/en/klarna-x-hipay-an-augmented-payment-offering-for-even-greater-flexibility) [ Hyvä x HiPay: simplicity and performance to boost your Adobe Commerce / Magento 2 site ](https://blog.hipay.com/en/hyva-x-hipay-simplicity-and-performance-to-boost-your-adobe-commerce-/-magento-2-site) [ How to Accept PayPal Payments with HiPay ](https://blog.hipay.com/en/how-to-accept-paypal-payments-with-hipay) ### Articles Récents [ 2024 in review: spotlight on performance with HiPay ](https://blog.hipay.com/en/2024-in-review-spotlight-on-performance-with-hipay) [ HiPay: the end-to-end solution for optimized marketplace performance ](https://blog.hipay.com/en/hipay-the-end-to-end-solution-for-optimized-marketplace-performance) [ Klarna x HiPay: an augmented payment offering for even greater flexibility ](https://blog.hipay.com/en/klarna-x-hipay-an-augmented-payment-offering-for-even-greater-flexibility) [ HiPay E-Terminal: to easily secure your distance selling transactions with Pay-by-Link ](https://blog.hipay.com/en/hipay-e-terminal-to-easily-secure-your-distance-selling-transactions-with-pay-by-link) [ Hyvä x HiPay: simplicity and performance to boost your Adobe Commerce / Magento 2 site ](https://blog.hipay.com/en/hyva-x-hipay-simplicity-and-performance-to-boost-your-adobe-commerce-/-magento-2-site) ## Link Articles - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.hipay.com/en/instant-payments-interview-emoke-peter&title=The%20Future%20of%20Payment%20is%20Instant:%20Interview%20with%20Emőke%20Péter&summary=Interview%20with%20Emőke%20Péter.%20Description%20of%20the%20PSMEG,%20the%20Role%20of%20European%20PSPs%20and%20Instant%20Payments) ## [The Future of Payment is Instant: Interview with Emőke Péter](https://blog.hipay.com/en/instant-payments-interview-emoke-peter) # We live in a fast-paced society which comes with its share of opportunities and challenges.  We have had the privilege to interview Emőke Péter, representative of the European Digital Payment Industry Alliance in the Payment Systems Market Expert Group  (PSMEG) and dep. Head of Global Public and Regulatory Affairs at Worldline.  In: [Innovation](https://blog.hipay.com/en/tag/innovation) [**](https://blog.hipay.com/en/instant-payments-interview-emoke-peter) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.hipay.com/en/screens-qr-codes-cookies-the-technologies-at-play-in-the-shopping-experience&title=Screens,%20QR%20Codes,%20Cookies%20–%20Tech%20in%20Shopping%20Experience&summary=QR%20codes,%20cookies,%20and%20different%20screen%20types%20–discover%20the%20technologies%20used%20in%20the%20shopping%20experience%20and%20how%20to%20include%20them%20in%20the%20customer%20pathway.) ## [Screens, QR Codes, Cookies – Tech in Shopping Experience](https://blog.hipay.com/en/screens-qr-codes-cookies-the-technologies-at-play-in-the-shopping-experience) We see new ideas for the customer experience play out every year – this is particularly true of the buying experience. From true innovation to straightforward optimization, understanding how to harness new technology has become vital for businesses wanting to position themselves at the forefront of the unified commerce concept! In: [Articles](https://blog.hipay.com/en/tag/articles) [**](https://blog.hipay.com/en/screens-qr-codes-cookies-the-technologies-at-play-in-the-shopping-experience) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.hipay.com/en/2022-le-commerce-unifié-au-cœur-des-nouvelles-expériences-client-0&title=2022:%20Unified%20commerce%20at%20the%20center%20of%20new%20customer%20experiences&summary=Our%20HiPay%20experts%20explain%20how%20unified%20commerce%20transforms%20customer%20experiences) ## [2022: Unified commerce at the center of new customer experiences](https://blog.hipay.com/en/2022-le-commerce-unifié-au-cœur-des-nouvelles-expériences-client-0) The pandemic was a catalyst for new trends. It confirmed the need for businesses to put sales systems in place with the capacity to handle both growing consumer needs and economic disruption. Stock shortages, the closure of physical points of sale, changes in buying behaviors – the move towards unified commerce is increasingly becoming more than just a business priority – it’s a necessity! In: [Articles](https://blog.hipay.com/en/tag/articles) [**](https://blog.hipay.com/en/2022-le-commerce-unifié-au-cœur-des-nouvelles-expériences-client-0) ![HIPAY_Logotype_Blanc_RVB_EXE-1](https://blog.hipay.com/hs-fs/hubfs/HIPAY_Logotype_Blanc_RVB_EXE-1.png?width=152&height=40&name=HIPAY_Logotype_Blanc_RVB_EXE-1.png "HIPAY_Logotype_Blanc_RVB_EXE-1") HiPay is a multi-channel payment service provider. HiPay believes that payment is more than just processing transactions. Thanks to a modern and agile platform, Fintech enables merchants to enhance their payment data regardless of the sales channel. HiPay thus helps them to improve their conversion rate, increase their turnover and create new shopping paths. -   - [Twitter](https://twitter.com/hipay) - [Linkedin](https://www.linkedin.com/company/hipay) ## About HiPay ## Solutions ## Ressources Copyright © 2026 HiPay - All Rights Reserved. ![](https://secure.leadforensics.com/92949.png) ![](https://dc.ads.linkedin.com/collect/?pid=45710&fmt=gif)