The payment step, and consequently your payment page, is the most sensitive part the purchasing process. According to a Statista study on buying behavior, around 21% of buyers abandon their shopping carts when the payment process is too long or complex.
The pandemic is accelerating the digitalization of points of sale, making it necessary rethink the shopping experience you offer your customers. During lockdown, e-commerce came to the rescue and offset the closure of physical stores. Consumers were able to test new, unified buying experiences, and the feedback has been appreciative and accepting.
Even today, many merchants are still hesitating to make the shift to digital. Cost, skills, or even corporate culture are often the main reasons that hinder this transition.
March 2020 sounded the death knell for French brick and mortar stores. The lock-down began, and physical stores closed their doors until further notice.
To begin with, the PSD2 refers to the Payment Services Directive 2, which enables secure electronic payments through strong account holder authentication for electronic transactions. It applies to the 28 countries of the European Economic Area and concerns all merchants who process their card payments via European purchasers.