--- title: The payment experience is at the heart of the gaming industry description: The development of online payment methods is becoming essential for the online gaming industry to ensure player satisfaction. image: https://blog.hipay.com/hubfs/shutterstock_703800835.jpg --- [![HIPAY_Logotype_Blanc_RVB_EXE-1](https://blog.hipay.com/hs-fs/hubfs/HIPAY_Logotype_Blanc_RVB_EXE-1.png?width=114&height=30&name=HIPAY_Logotype_Blanc_RVB_EXE-1.png "HIPAY_Logotype_Blanc_RVB_EXE-1")](https://blog.hipay.com/en) [![HiPay sans espace](https://blog.hipay.com/hs-fs/hubfs/HiPay%20sans%20espace.png?width=117&height=30&name=HiPay%20sans%20espace.png "HiPay sans espace")](https://blog.hipay.com/en) [![Sign Up](https://no-cache.hubspot.com/cta/default/2770960/3244a11a-2080-4c31-97ca-0c66f5f165a0.png)](https://cta-redirect.hubspot.com/cta/redirect/2770960/3244a11a-2080-4c31-97ca-0c66f5f165a0) ![Header newsletter test](https://blog.hipay.com/hubfs/Header%20newsletter%20test.png "Header newsletter test") [![](https://blog.hipay.com/hubfs/social-icons/linkedin-ico.svg) ](https://www.linkedin.com/company/3112446/) [![](https://blog.hipay.com/hubfs/social-icons/hipayrond.png) ](https://hipay.com/fr/) [![](https://blog.hipay.com/hubfs/social-icons/twitter-ico.svg) ](https://twitter.com/hipay?lang=fr) - [**](https://twitter.com/intent/tweet?source=https://blog.hipay.com/en/the-payment-experience-is-at-the-heart-of-the-gaming-industry&text=The%20payment%20experience%20is%20at%20the%20heart%20of%20the%20gaming%20industry%20-%20https://blog.hipay.com/en/the-payment-experience-is-at-the-heart-of-the-gaming-industry) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.hipay.com/en/the-payment-experience-is-at-the-heart-of-the-gaming-industry&title=The%20payment%20experience%20is%20at%20the%20heart%20of%20the%20gaming%20industry&summary=The%20development%20of%20online%20payment%20methods%20is%20becoming%20essential%20for%20the%20online%20gaming%20industry%20to%20ensure%20player%20satisfaction.) 21 April 2022 ## The payment experience is at the heart of the gaming industry In: [Articles](https://blog.hipay.com/en/tag/articles)   Social distancing measures implemented since the beginning of the pandemic have had a profound impact on the gaming industry. While players would physically go to the casino, with the pandemic, alternatives had to be found, developed, and implemented quickly, especially in terms of payment. Optimization of the user experience (UX ) has focused on removing all obstacles that could frustrate the player. This has seen smoother customer onboarding to comply with standards and regulations, instant deposits and withdrawals, and a personalized payment experience for each user. So much so that today, the idea that *the payment experience is an inherent part of the product* has gained ground and justifies the use of innovative technologies such as artificial intelligence (AI) or virtual reality (VR).   ## AN URGENT AND UNAVOIDABLE UPGRADE With a 225% increase in the number of online poker players since the beginning of the pandemic, providers are facing a major challenge: **managing a sudden surge in online payment volumes**. IT, sales, and finance teams are all concerned in their own way with this issue, which starts and ends with adopting an online customer-centric approach. In concrete terms, this customer-centric approach requires, for example, setting up *in-app* payment systems, "one-click" payments and, more broadly, integration of online payment platforms through an** omnichannel strategy**. The latter involves connecting each point of contact between the customer and the company in a global network where data related to users' consumption habits can circulate. Compliance with the regulations of each country and region, *Know Your Customer* (KYC) rules, customization of the payment solutions offered according to customer expectations and national characteristics, are factors showing that flexibility is at the very heart of developing online payment technologies. The gaming industry is now stepping up to cater for this priority. ## SEVERAL CHALLENGES The change in consumer habits in the gaming world has definitely brought its own challenges. The requirement for strong (but fast) customer authentication (SCA) of every connected customer paradoxically leaves less time to prevent fraud (already up 37% in 2019). In addition to the increase in online crime, players who are used to having their money in real time have the same requirement on the web. If the service is not immediate, conversion rates can drop by 10 to 15% in some markets! **Finding a balance between complying with regulations and the customer's requirements is a challenge that the e-Gaming industry needs to address quickly.** To meet this challenge, a technological upgrade as well as a communication effort with the customer are two of the levers that need to be urgently activated. And for good reason. By 2025, analysts expect a 58% increase in online mobile betting and a 34% increase in casino gaming revenues, amounting to a whopping €37.3 billion in revenue.   **For the above reasons and in anticipation of a change in consumer habits, HiPay is here to support you in**[**in setting up a payment system adapted**](https://hipay.com/en/?ads_cmpid=799818904&ads_adid=47130331412&ads_matchtype=e&ads_network=g&ads_creative=540335096520&utm_term=hipay&ads_targetid=kwd-32449709972&utm_campaign&utm_source=adwords&utm_medium=ppc&ttv=2&gclid=Cj0KCQiA0eOPBhCGARIsAFIwTs4sguaJZMy439c7xzoBkvYhTLv31Zrr664ojK9oZ5wP86DpCurL1EEaAhDUEALw_wcB)** for your company and your customers.** **[![Contact Us](https://no-cache.hubspot.com/cta/default/2770960/bdb82ac1-725b-4f45-835f-5df429d4ce85.png)](https://cta-redirect.hubspot.com/cta/redirect/2770960/bdb82ac1-725b-4f45-835f-5df429d4ce85)** **Tags:** [Articles](https://blog.hipay.com/en/tag/articles), [iGaming](https://blog.hipay.com/en/tag/igaming) Share: - [**](https://twitter.com/intent/tweet?source=https://blog.hipay.com/en/the-payment-experience-is-at-the-heart-of-the-gaming-industry&text=The%20payment%20experience%20is%20at%20the%20heart%20of%20the%20gaming%20industry%20-%20https://blog.hipay.com/en/the-payment-experience-is-at-the-heart-of-the-gaming-industry) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.hipay.com/en/the-payment-experience-is-at-the-heart-of-the-gaming-industry&title=The%20payment%20experience%20is%20at%20the%20heart%20of%20the%20gaming%20industry&summary=The%20development%20of%20online%20payment%20methods%20is%20becoming%20essential%20for%20the%20online%20gaming%20industry%20to%20ensure%20player%20satisfaction.) Previous Article [** Payment: Best practices for the online game industry ](https://blog.hipay.com/en/payment-best-practices-for-the-online-game-industry) [![](https://cdn2.hubspot.net/hubfs/5152923/Creative_Theme/image/chevron.png) ](https://blog.hipay.com/en) Next Article [Gamification of payment: 4 tips from the world of online sport betting **](https://blog.hipay.com/en/gamification-of-the-payment-experience-4-tips-from-the-world-of-online-sports-betting) [Content Title](https://blog.hipay.com/en/the-payment-experience-is-at-the-heart-of-the-gaming-industry#) Description **Want more information ?** [![Contact Us](https://no-cache.hubspot.com/cta/default/2770960/0fac98d1-eb98-4e68-b013-67648dfa59ed.png)](https://cta-redirect.hubspot.com/cta/redirect/2770960/0fac98d1-eb98-4e68-b013-67648dfa59ed) ### Categories - [Articles (19)](https://blog.hipay.com/en/tag/articles) - [Augmented payments (13)](https://blog.hipay.com/en/tag/augmented-payments) - [News (11)](https://blog.hipay.com/en/tag/news) - [Support and guidance (11)](https://blog.hipay.com/en/tag/support-and-guidance) - [InGoodHands (8)](https://blog.hipay.com/en/tag/ingoodhands) - [Means of Payments (8)](https://blog.hipay.com/en/tag/means-of-payments) - [Fraud (6)](https://blog.hipay.com/en/tag/fraud) - [Innovation (5)](https://blog.hipay.com/en/tag/innovation) - [Omnichannel (5)](https://blog.hipay.com/en/tag/omnichannel) - [PSD2 (4)](https://blog.hipay.com/en/tag/psd2) - [iGaming (4)](https://blog.hipay.com/en/tag/igaming) - [Aim High with HiPay (3)](https://blog.hipay.com/en/tag/aim-high-with-hipay) - [Products (3)](https://blog.hipay.com/en/tag/products) - [White Papers (2)](https://blog.hipay.com/en/tag/white-papers) - [DSP2 (1)](https://blog.hipay.com/en/tag/dsp2-en) - [Distance selling (1)](https://blog.hipay.com/en/tag/distance-selling) - [E-Terminal (1)](https://blog.hipay.com/en/tag/e-terminal) - [Fraude (1)](https://blog.hipay.com/en/tag/fraude) - [Frictionless  (1)](https://blog.hipay.com/en/tag/frictionless) - [Key performance indicators (1)](https://blog.hipay.com/en/tag/key-performance-indicators) - [Livres Blancs (1)](https://blog.hipay.com/en/tag/livres-blancs) - [Marketplace (1)](https://blog.hipay.com/en/tag/marketplace) - [Moyens de paiement (1)](https://blog.hipay.com/en/tag/moyens-de-paiement) - [Online payment (1)](https://blog.hipay.com/en/tag/online-payment) - [Pay-by-Link (1)](https://blog.hipay.com/en/tag/pay-by-link) - [Payment methods (1)](https://blog.hipay.com/en/tag/payment-methods) - [Performance (1)](https://blog.hipay.com/en/tag/performance) - [User experience (1)](https://blog.hipay.com/en/tag/user-experience) [See all](https://blog.hipay.com/en/the-payment-experience-is-at-the-heart-of-the-gaming-industry#) ### Articles Populaires [ The payment experience is at the heart of the gaming industry ](https://blog.hipay.com/en/the-payment-experience-is-at-the-heart-of-the-gaming-industry) [ HiPay continues to innovate with its new Back-Office! ](https://blog.hipay.com/en/hipay-continues-to-innovate-with-its-new-back-office) [ Klarna x HiPay: an augmented payment offering for even greater flexibility ](https://blog.hipay.com/en/klarna-x-hipay-an-augmented-payment-offering-for-even-greater-flexibility) [ Hyvä x HiPay: simplicity and performance to boost your Adobe Commerce / Magento 2 site ](https://blog.hipay.com/en/hyva-x-hipay-simplicity-and-performance-to-boost-your-adobe-commerce-/-magento-2-site) [ How to Accept PayPal Payments with HiPay ](https://blog.hipay.com/en/how-to-accept-paypal-payments-with-hipay) ### Articles Récents [ 2024 in review: spotlight on performance with HiPay ](https://blog.hipay.com/en/2024-in-review-spotlight-on-performance-with-hipay) [ HiPay: the end-to-end solution for optimized marketplace performance ](https://blog.hipay.com/en/hipay-the-end-to-end-solution-for-optimized-marketplace-performance) [ Klarna x HiPay: an augmented payment offering for even greater flexibility ](https://blog.hipay.com/en/klarna-x-hipay-an-augmented-payment-offering-for-even-greater-flexibility) [ HiPay E-Terminal: to easily secure your distance selling transactions with Pay-by-Link ](https://blog.hipay.com/en/hipay-e-terminal-to-easily-secure-your-distance-selling-transactions-with-pay-by-link) [ Hyvä x HiPay: simplicity and performance to boost your Adobe Commerce / Magento 2 site ](https://blog.hipay.com/en/hyva-x-hipay-simplicity-and-performance-to-boost-your-adobe-commerce-/-magento-2-site) ## Link Articles - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.hipay.com/en/instant-payments-interview-emoke-peter&title=The%20Future%20of%20Payment%20is%20Instant:%20Interview%20with%20Emőke%20Péter&summary=Interview%20with%20Emőke%20Péter.%20Description%20of%20the%20PSMEG,%20the%20Role%20of%20European%20PSPs%20and%20Instant%20Payments) ## [The Future of Payment is Instant: Interview with Emőke Péter](https://blog.hipay.com/en/instant-payments-interview-emoke-peter) # We live in a fast-paced society which comes with its share of opportunities and challenges.  We have had the privilege to interview Emőke Péter, representative of the European Digital Payment Industry Alliance in the Payment Systems Market Expert Group  (PSMEG) and dep. Head of Global Public and Regulatory Affairs at Worldline.  In: [Innovation](https://blog.hipay.com/en/tag/innovation) [**](https://blog.hipay.com/en/instant-payments-interview-emoke-peter) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.hipay.com/en/screens-qr-codes-cookies-the-technologies-at-play-in-the-shopping-experience&title=Screens,%20QR%20Codes,%20Cookies%20–%20Tech%20in%20Shopping%20Experience&summary=QR%20codes,%20cookies,%20and%20different%20screen%20types%20–discover%20the%20technologies%20used%20in%20the%20shopping%20experience%20and%20how%20to%20include%20them%20in%20the%20customer%20pathway.) ## [Screens, QR Codes, Cookies – Tech in Shopping Experience](https://blog.hipay.com/en/screens-qr-codes-cookies-the-technologies-at-play-in-the-shopping-experience) We see new ideas for the customer experience play out every year – this is particularly true of the buying experience. From true innovation to straightforward optimization, understanding how to harness new technology has become vital for businesses wanting to position themselves at the forefront of the unified commerce concept! In: [Articles](https://blog.hipay.com/en/tag/articles) [**](https://blog.hipay.com/en/screens-qr-codes-cookies-the-technologies-at-play-in-the-shopping-experience) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.hipay.com/en/a-digital-portrait-of-online-buyers-in-france&title=A%20digital%20portrait%20of%20online%20buyers%20in%20France&summary=What%20profiles%20do%20online%20buyers%20have?%20Which%20are%20the%20latest%20trends%20to%20follow?%20Let’s%20find%20out%20with%20our%20digital%20portrait%20of%20online%20buyers%20in%20France!) ## [A digital portrait of online buyers in France](https://blog.hipay.com/en/a-digital-portrait-of-online-buyers-in-france) With spending at over [€130 billion in 2021](https://www.fevad.com/bilan-du-e-commerce-au-3eme-trimestre-2021-les-ventes-sur-internet-enregistrent-une-hausse-de-15-au-dernier-trimestre-alors-que-le-e-commerce-sapprete-a-franchir-le-cap-des-130-milliards-a/#:~:text=515%20millions%20de%20transactions%20ont,ensemble%20de%20l'ann%C3%A9e%202021.) (an increase of 16% compared to 2020), things are looking good – great, even –for French e-commerce. According to the French organisation FEVAD (Federation of E-commerce and Distance Selling), 81% of French internet users now buy online, putting France in second place in the European market, after the UK. What profiles do these consumers have? How do they behave online? Which are the latest trends to follow? Let’s find out with our digital portrait of online buyers in France! In: [Articles](https://blog.hipay.com/en/tag/articles) [**](https://blog.hipay.com/en/a-digital-portrait-of-online-buyers-in-france) ![HIPAY_Logotype_Blanc_RVB_EXE-1](https://blog.hipay.com/hs-fs/hubfs/HIPAY_Logotype_Blanc_RVB_EXE-1.png?width=152&height=40&name=HIPAY_Logotype_Blanc_RVB_EXE-1.png "HIPAY_Logotype_Blanc_RVB_EXE-1") HiPay is a multi-channel payment service provider. HiPay believes that payment is more than just processing transactions. Thanks to a modern and agile platform, Fintech enables merchants to enhance their payment data regardless of the sales channel. HiPay thus helps them to improve their conversion rate, increase their turnover and create new shopping paths. -   - [Twitter](https://twitter.com/hipay) - [Linkedin](https://www.linkedin.com/company/hipay) ## About HiPay ## Solutions ## Ressources Copyright © 2026 HiPay - All Rights Reserved. ![](https://secure.leadforensics.com/92949.png) ![](https://dc.ads.linkedin.com/collect/?pid=45710&fmt=gif)