The consumer's buying journey is no longer linear: it’s “omnichannel”. From in-store purchases to unified commerce, merchants need to adapt: today, your customers interact with you through a multitude of contact points.

Collecting data, securing user journeys, making shopping experiences more fluid... These aspects of e-commerce are more crucial than ever, in response to the many challenges facing e-tailers. The need to ensure that payments are as secure and compliant as possible, innovation and development to enhance the attractiveness of platforms, and the importance of being able to concentrate with complete peace of mind on their core business are all decisive factors. 

Payment service providers (PSPs) are at the heart of the process of striking the right balance between the need for protection and the quality of the user experience. But merchants still need to be given the support they need to meet the challenges they face, so that they can be effective without overburdening their processes.

A personalized, end-to-end support approach is the key to success when it comes to payment management. This enables us to provide online merchants with in-depth analyses to establish profile typologies based on customer data and their context.