--- title: "International Ecommerce and Conversion: Promod and Izipizi Experiences" description: Increase your income thanks to the payment. Discover our customer experiences ! image: https://blog.hipay.com/hubfs/International%20E-commerce.jpg --- [![HIPAY_Logotype_Blanc_RVB_EXE-1](https://blog.hipay.com/hs-fs/hubfs/HIPAY_Logotype_Blanc_RVB_EXE-1.png?width=114&height=30&name=HIPAY_Logotype_Blanc_RVB_EXE-1.png "HIPAY_Logotype_Blanc_RVB_EXE-1")](https://blog.hipay.com/en) [![HiPay sans espace](https://blog.hipay.com/hs-fs/hubfs/HiPay%20sans%20espace.png?width=117&height=30&name=HiPay%20sans%20espace.png "HiPay sans espace")](https://blog.hipay.com/en) [![Sign Up](https://no-cache.hubspot.com/cta/default/2770960/3244a11a-2080-4c31-97ca-0c66f5f165a0.png)](https://cta-redirect.hubspot.com/cta/redirect/2770960/3244a11a-2080-4c31-97ca-0c66f5f165a0) ![Header newsletter test](https://blog.hipay.com/hubfs/Header%20newsletter%20test.png "Header newsletter test") [![](https://blog.hipay.com/hubfs/social-icons/linkedin-ico.svg) ](https://www.linkedin.com/company/3112446/) [![](https://blog.hipay.com/hubfs/social-icons/hipayrond.png) ](https://hipay.com/fr/) [![](https://blog.hipay.com/hubfs/social-icons/twitter-ico.svg) ](https://twitter.com/hipay?lang=fr) - [**](https://twitter.com/intent/tweet?source=https://blog.hipay.com/en/international-e-commerce-and-conversion-promod-and-izipizi-experience&text=International%20Ecommerce%20and%20Conversion:%20Promod%20and%20Izipizi%20Experiences%20-%20https://blog.hipay.com/en/international-e-commerce-and-conversion-promod-and-izipizi-experience) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.hipay.com/en/international-e-commerce-and-conversion-promod-and-izipizi-experience&title=International%20Ecommerce%20and%20Conversion:%20Promod%20and%20Izipizi%20Experiences&summary=Increase%20your%20income%20thanks%20to%20the%20payment.%20Discover%20our%20customer%20experiences%20!) 10 September 2020 ## International Ecommerce and Conversion: Promod and Izipizi Experiences In: [Articles](https://blog.hipay.com/en/tag/articles)   Rolling out an internationalization strategy is one of the most important growth levers for your e-commerce business. You may have a plan for site translations, legal aspects, and logistics, but what about payment? Our clients look back on their experiences. ## **HiPay: the payment solution that ensures maximized international conversion rates** Deploying this important strategy requires you to consider a number of specific aspects for each location, including legal requirements, taxes, and custom duties. As with cross-border policies, your choice of payment methods will have a crucial impact on your conversion rates. ![Izipizi Experience](https://blog.hipay.com/hs-fs/hubfs/Photo%201.jpg?width=230&name=Photo%201.jpg)   Here at HiPay, our experts will help you determine which payment solutions to offer your customers. Thanks to our expertise, you can create seamless buying journeys and customer experiences that are tailored to local online shopping habits. For our client [Izipizi](https://hipay.com/en/customers/magnifying-success-glasses-retailer-izipizi-sees-spectacular-global-expansion), a French company that designs unique eyeglasses, this meant implementing about fifteen payment methods, displaying prices in local currencies when needed, all of which could be integrated quickly and easily using one of our connectors.    [Promod](https://hello.hipay.com/hipay_partners_with_promod), a large French retail fashion brand, wanted to open for business in Poland. We deployed our extensive experience managing payment methods and currencies to help them roll out this project. *"We were looking for a partner who would be at our side and who could offer a product that met all of our requirements: a solution that we could easily implement on our Polish-language website with a foreign currency, managing the conversion between euros and zlotys, and offering market-appropriate payment methods,"* explained Promod's Digital Marketing & International Development manager at the time.   # **The results** Quentin Courier, Izipizi's co-founder and director of e-commerce comments: *"Following the improved sales we've noted since these changes, our long-term strategy will be focused on expanding into new regions. We hope to launch in a new country every six months. Thanks to HiPay, adding new payment methods or configuring new currencies is quick and easy, which allows us to spend more time on developing our brand." * The French glasses designer enjoyed a positive experience and obtained the expected results from their internationalization strategy. Overall, the payment success rate across all sites grew by 30 points, and that's just a start. Buying journeys were improved, meaning less frustration for customers and fewer abandoned shopping carts. ![Promod case](https://blog.hipay.com/hs-fs/hubfs/screencapture-promod-pl-2020-09-10-12_04_48.png?width=350&name=screencapture-promod-pl-2020-09-10-12_04_48.png)     Promod also saw clear improvements in their conversion rates. This progress is due in part to the integration of [Przelewy24](https://blog.hipay.com/en/bank-transfers-in-poland-with-przelewy24), a wire transfer solution deployed on the Promod Poland website. It is used for over 75% of transactions.   Promod says, *"The implementation of this solution earned the Polish site a spot in our brand's top 3 commercial sites!"*         Contact us to discuss the levers that could improve your international websites' conversion rates, or to discuss your ambitions for international expansion. 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Previous Article [** Virtual POS terminal : What are the opportunities for retailers ? ](https://blog.hipay.com/en/virtual-pos-terminal-what-are-the-opportunities-for-retailers) [![](https://cdn2.hubspot.net/hubfs/5152923/Creative_Theme/image/chevron.png) ](https://blog.hipay.com/en) Next Article [PSP: 4 intelligent innovations that are essential for payment experts. **](https://blog.hipay.com/en/psp-4-intelligent-innovations-essential-payment-experts) [Content Title](https://blog.hipay.com/en/international-e-commerce-and-conversion-promod-and-izipizi-experience#) Description **Want more information ?** [![Contact Us](https://no-cache.hubspot.com/cta/default/2770960/0fac98d1-eb98-4e68-b013-67648dfa59ed.png)](https://cta-redirect.hubspot.com/cta/redirect/2770960/0fac98d1-eb98-4e68-b013-67648dfa59ed) ### Categories - [Articles (19)](https://blog.hipay.com/en/tag/articles) - [Augmented payments (13)](https://blog.hipay.com/en/tag/augmented-payments) - [News (11)](https://blog.hipay.com/en/tag/news) - [Support and guidance (11)](https://blog.hipay.com/en/tag/support-and-guidance) - [InGoodHands (8)](https://blog.hipay.com/en/tag/ingoodhands) - [Means of Payments (8)](https://blog.hipay.com/en/tag/means-of-payments) - [Fraud (6)](https://blog.hipay.com/en/tag/fraud) - [Innovation (5)](https://blog.hipay.com/en/tag/innovation) - [Omnichannel (5)](https://blog.hipay.com/en/tag/omnichannel) - [PSD2 (4)](https://blog.hipay.com/en/tag/psd2) - [iGaming (4)](https://blog.hipay.com/en/tag/igaming) - [Aim High with HiPay (3)](https://blog.hipay.com/en/tag/aim-high-with-hipay) - [Products (3)](https://blog.hipay.com/en/tag/products) - [White Papers (2)](https://blog.hipay.com/en/tag/white-papers) - [DSP2 (1)](https://blog.hipay.com/en/tag/dsp2-en) - [Distance selling (1)](https://blog.hipay.com/en/tag/distance-selling) - [E-Terminal (1)](https://blog.hipay.com/en/tag/e-terminal) - [Fraude (1)](https://blog.hipay.com/en/tag/fraude) - [Frictionless  (1)](https://blog.hipay.com/en/tag/frictionless) - [Key performance indicators (1)](https://blog.hipay.com/en/tag/key-performance-indicators) - [Livres Blancs (1)](https://blog.hipay.com/en/tag/livres-blancs) - [Marketplace (1)](https://blog.hipay.com/en/tag/marketplace) - [Moyens de paiement (1)](https://blog.hipay.com/en/tag/moyens-de-paiement) - [Online payment (1)](https://blog.hipay.com/en/tag/online-payment) - [Pay-by-Link (1)](https://blog.hipay.com/en/tag/pay-by-link) - [Payment methods (1)](https://blog.hipay.com/en/tag/payment-methods) - [Performance (1)](https://blog.hipay.com/en/tag/performance) - [User experience (1)](https://blog.hipay.com/en/tag/user-experience) [See all](https://blog.hipay.com/en/international-e-commerce-and-conversion-promod-and-izipizi-experience#) ### Articles Populaires [ The payment experience is at the heart of the gaming industry ](https://blog.hipay.com/en/the-payment-experience-is-at-the-heart-of-the-gaming-industry) [ HiPay continues to innovate with its new Back-Office! 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Head of Global Public and Regulatory Affairs at Worldline.  In: [Innovation](https://blog.hipay.com/en/tag/innovation) [**](https://blog.hipay.com/en/instant-payments-interview-emoke-peter) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.hipay.com/en/screens-qr-codes-cookies-the-technologies-at-play-in-the-shopping-experience&title=Screens,%20QR%20Codes,%20Cookies%20–%20Tech%20in%20Shopping%20Experience&summary=QR%20codes,%20cookies,%20and%20different%20screen%20types%20–discover%20the%20technologies%20used%20in%20the%20shopping%20experience%20and%20how%20to%20include%20them%20in%20the%20customer%20pathway.) ## [Screens, QR Codes, Cookies – Tech in Shopping Experience](https://blog.hipay.com/en/screens-qr-codes-cookies-the-technologies-at-play-in-the-shopping-experience) We see new ideas for the customer experience play out every year – this is particularly true of the buying experience. From true innovation to straightforward optimization, understanding how to harness new technology has become vital for businesses wanting to position themselves at the forefront of the unified commerce concept! In: [Articles](https://blog.hipay.com/en/tag/articles) [**](https://blog.hipay.com/en/screens-qr-codes-cookies-the-technologies-at-play-in-the-shopping-experience) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.hipay.com/en/a-digital-portrait-of-online-buyers-in-france&title=A%20digital%20portrait%20of%20online%20buyers%20in%20France&summary=What%20profiles%20do%20online%20buyers%20have?%20Which%20are%20the%20latest%20trends%20to%20follow?%20Let’s%20find%20out%20with%20our%20digital%20portrait%20of%20online%20buyers%20in%20France!) ## [A digital portrait of online buyers in France](https://blog.hipay.com/en/a-digital-portrait-of-online-buyers-in-france) With spending at over [€130 billion in 2021](https://www.fevad.com/bilan-du-e-commerce-au-3eme-trimestre-2021-les-ventes-sur-internet-enregistrent-une-hausse-de-15-au-dernier-trimestre-alors-que-le-e-commerce-sapprete-a-franchir-le-cap-des-130-milliards-a/#:~:text=515%20millions%20de%20transactions%20ont,ensemble%20de%20l'ann%C3%A9e%202021.) (an increase of 16% compared to 2020), things are looking good – great, even –for French e-commerce. According to the French organisation FEVAD (Federation of E-commerce and Distance Selling), 81% of French internet users now buy online, putting France in second place in the European market, after the UK. What profiles do these consumers have? How do they behave online? Which are the latest trends to follow? Let’s find out with our digital portrait of online buyers in France! In: [Articles](https://blog.hipay.com/en/tag/articles) [**](https://blog.hipay.com/en/a-digital-portrait-of-online-buyers-in-france) ![HIPAY_Logotype_Blanc_RVB_EXE-1](https://blog.hipay.com/hs-fs/hubfs/HIPAY_Logotype_Blanc_RVB_EXE-1.png?width=152&height=40&name=HIPAY_Logotype_Blanc_RVB_EXE-1.png "HIPAY_Logotype_Blanc_RVB_EXE-1") HiPay is a multi-channel payment service provider. HiPay believes that payment is more than just processing transactions. Thanks to a modern and agile platform, Fintech enables merchants to enhance their payment data regardless of the sales channel. HiPay thus helps them to improve their conversion rate, increase their turnover and create new shopping paths. -   - [Twitter](https://twitter.com/hipay) - [Linkedin](https://www.linkedin.com/company/hipay) ## About HiPay ## Solutions ## Ressources Copyright © 2026 HiPay - All Rights Reserved. ![](https://secure.leadforensics.com/92949.png) ![](https://dc.ads.linkedin.com/collect/?pid=45710&fmt=gif)