Even today, many merchants are still hesitating to make the shift to digital. Cost, skills, or even corporate culture are often the main reasons that hinder this transition.

March 2020 sounded the death knell for French brick and mortar stores. The lock-down began, and physical stores closed their doors until further notice.

To begin with, the PSD2 refers to the Payment Services Directive 2, which enables secure electronic payments through strong account holder authentication for electronic transactions. It applies to the 28 countries of the European Economic Area and concerns all merchants who process their card payments via European purchasers.

You're running a franchise network and you are looking for new levers to grow your business ?

As an online retailer, you know how important data tracking is for your business. It’s one of the basic building blocks for business intelligence (BI). On its own, data is simply a set of figures, statistics, or facts. It doesn’t do a whole lot until it is gathered and analyzed so that it makes sense. This is where BI comes in: It refers to various tools, including software, reports, graphs, and charts to provide you with detailed information about your business. With this intelligence, you can make better decisions for your company.

There are several SAAS (Software as a Service) platforms that can give you data on consumer behavior, such as Google Analytics, MailChimp, and Amazon (if you are a reseller on the platform). With so many options available, it is easy to get caught up in gathering data using multiple tools.